Resources and Reports on Apps and their usage

Tourism Apps Are Primed to Reshape the App Industry
January 2016, Tech.Co

In 2016, mobile applications are expected to hit the 65 billion-download mark. Meanwhile, apps for tourism are the 7th most downloaded type of mobile software. Since 45 percent of smartphone holders use applications while planning a holiday, tourism apps are about to make a remarkable mark on the overall app industry.

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5 Tips to Drive People into your Business using Mobile Apps
April 2014, Retailligence

Whether you’re a large retailer with international locations, or a local, family-run, one-stop shop, the goal is still the same – to drive customers into your store for a purchase. With the help of smartphones and location-based applications, this is becoming, not only more relevant, but also more possible. Mike Wehrs of Scanbuy explains, “Mobile is the most personal item we carry with us. Thus by default it becomes much more relevant and contextual to where I am right now.”

Recent articles and statistics point to the fact that retailers will continue to see improvements with the help of location-based services, such as:

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Think Apps not Ads!
March 2013, Harvard Business

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Travellers Seek Out Local Info via Mobile
September 2013, eMarketer

The number of travellers who have smartphones and tablets has grown exponentially in the past two years, according to MMGY Global, a travel marketing agency, and Harrison Group. Among US leisure travellers with a household income of at least $50,000 who took a trip at least 75 miles from home in 2012, 62% used smartphones this year, and 43% used tablets.

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Understanding the mobile customer: Australia
May 2013, Google

Smartphones help users navigate the world. Appearing on smartphones is critical for local businesses. 90% of smartphone users look for local information on their phone and 86% take action as a result, such as making a purchase or contacting the business.

Implication: Ensuring that clickable phone numbers appear in local results and leveraging location-based services on mobile make it easy for consumers to connect directly with businesses.

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Social Media, Smartphones & Tablets Now Essential Travel Tools for U.S. Travelers, According to New TripAdvisor Survey of Mobile & Social Trends
November 2013, TripAdvisor

TripAdvisor’s TripBarometer survey also found that mobile devices are an essential part of the travel experience for U.S. respondents, and that travelers are nearly twice more likely to use smartphones than tablets during their travels: 85 percent (85%) of American travelers reported using smartphones while on holiday, while just 46 percent (46%) reported using tablets.

The Report found 60% of mobile phone users have now downloaded and used a travel-related smartphone application.

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